Is Your Website Collecting
Digital Dust While
Competitors Get Found?
Get Your Free Financial Advisor
Website Score in 60 Seconds
If you’re an independent RIA or IAR, can prospects actually find you online?
See how your firm ranks across Google, ChatGPT, and other AI search platforms and discover whether you’re showing up or being overshadowed by competing advisors.
About Advisor Website Score
Advisor Website Score was created by Paladin Digital Marketing, a financial advisor marketing agency that has specialized in financial advisor websites, AI, AEO, SEO, and digital marketing for RIAs and independent financial advisors since 2003.
Our platform evaluates how well your website is positioned for today's search environment, including Google, ChatGPT, Gemini, Perplexity, and other AI-powered search tools.
You'll receive practical insights into your website's AI visibility, online discoverability, technical performance, and ability to build trust with prospective clients.
Whether you're evaluating your current website or considering a redesign, Advisor Website Score provides a clear benchmark to help you identify opportunities to improve your firm's online visibility and competitive position.
Why Your Advisor Website Score Matters More Than Ever
Your next $1M+ client probably isn't browsing dozens of advisor websites.
They're asking AI questions like:
- "Who is the best financial advisor near me?"
- "Which independent financial advisor specializes in retirement planning?"
- "Who offers tax-focused financial planning?"
- "Best fiduciary financial advisor for high-net-worth families."
If your website isn't optimized for both search engines and AI-powered search platforms like ChatGPT, Google AI, Gemini, and Perplexity, your firm may never appear in those recommendations.
Meanwhile, advisors with AI-ready websites are becoming more visible where prospects are already searching.
Why Many Financial Advisor Websites Struggle to Get AI Visibility
Many advisor websites were built before AI-powered search changed how people find financial professionals. Common issues include:
- Generic or syndicated content
- Weak SEO foundations
- Limited AI-friendly website structure
- Slow page speeds
- Poor mobile performance
- Few trust-building elements
- Weak calls to action
Even attractive websites can struggle to generate qualified leads if they aren't built for how people search today.
If you're an independent RIA, IAR, or financial advisor, now is the time to see how your website measures up.
Advisor Website Score is for firms that:
- Haven't updated their website in the past 12 months.
- Aren't generating enough qualified online leads.
- Don't know if they're appearing in AI search results.
- Are considering investing in digital marketing or a new website.
Discover where your website stands today, and uncover opportunities to improve your visibility, strengthen your online presence, and attract more qualified prospects.
Ready to elevate your advisory
website presence?
Connect with our team to discuss taking your firm's site to the next level and what it means for your online impact.
Connect With Our Team